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To make this book even more spectacular, it isn’t a how-to or any kind of instructional manual that reads like preaching to the choir - it’s a tiny little book of eleven expertly crafted essays on creativity.

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The trick is knowing how to tip ourselves over and let the beautiful stuff out.” ― Ray Bradbury, Zen in the Art of Writing What I love about this book We are cups, quietly and constantly being filled. You must stay drunk on writing so reality cannot destroy you.” ― Ray Bradbury, Zen in the Art of Writing “If you did not write every day, the poisons would accumulate and you would begin to die, or act crazy, or both. But did you know I read this little book every single year? It is the single most influential book I have read by any writer on writing and yes, that includes Stephen King’s On Writing.ĭon’t come at me in the comments…until you’ve read both. Enroll today to gain access to 12 templates and 12 video tutorials to help you create a robust public relations strategy driven by success.You’ve seen my quoticles hailing the fabulously quotable Ray Bradbury. Learn more in-demand public relations skills by joining AMI’s Public Relations Strategy Certification.

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Use quotation marks for titles of books, movies, albums, and TV shows.ĪP Style Checking Tools, Plugins, and Apps.

Do not capitalize job titles before names.Capitalize formal titles before people’s names.Bob Jones is unsure where his Cat Fancy subscription came from.Wired is a popular magazine for tech enthusiasts.The Guardian is a well-respected newspaper.Include city (and state if necessary in the U.S.). News articles often start with a dateline indicating the location, month, date, and year a story took place. Never say “yesterday.” Use the day of the week instead.should use periods and lower case letters. Years: Use numerals rather than spelling them out.Spell out names of months when not used to indicate a specific date. Months: Abbreviate Jan., Feb., Aug., Sept., Oct., Nov.Times: Don’t use colons for times on the hour.Dates: Follow this format: Monday (day), July 1 (month + date), 2018 (year).Follow this list to get them right.įormatting Dates, Days, Months, Times, and Years in AP Styleĭates and times have a number of formatting considerations. The same goes for the following international cities and country abbreviations:Įvery state in the United States has a specific abbreviation. This makes sense, since most people know where they’re located. Some American cities are considered well-known enough they don’t need a state abbreviation. Medical titles follow similar format: Example: Dr.

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Political titles should be abbreviated before full names outside of direct quotes.Some examples include political and medical titles. Make sure your writing respects people’s formal titles. The MLB has not announced hot dog price restrictions for this year.But, everything you can do to enforce consistency and clarity will help your cause. It isn’t just a stubborn commitment to rules for their own sake.ĭoes your content need to be perfect to be effective? Not nearly, no. There’s a reason why your daily paper sounds how it does. Concise writing and consistent style go a long way toward achieving this goal. If this sounds hyperbolic, consider this: newspapers are written to be as effortless to read as possible.

The results leave your blog or website looking the Wild West of basic grammatical conventions.

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Without guidelines to enforce consistency, it’s easy to allow your content to become a formatting free-for-all where commas roam free and nothing follows a clear logic. However, it does often lead to content that looks sloppy. This isn’t necessarily a fatal mistake by any means. Unfortunately, many brands forego style guides, and choose to wing it instead. When your writing is crisp, clear, and easy to understand, audiences are more likely to leave your site with a positive impression. Clarity and consistency are building blocks of great content.